by westMIWeb | Dec 19, 2024 | Branding, Guides
Every brand reaches a point where it needs a change. The question is, how much change? Should you refresh your brand—making small adjustments to keep it relevant—or dive into a full rebranding process, starting over with a clean slate? Knowing the difference can save...
by westMIWeb | Apr 6, 2023 | Branding, Guides
1. Define Your Brand Identity: Step 1: Mission Statement Clearly articulate your brand’s mission. Example: Nike’s mission is “To bring inspiration and innovation to every athlete in the world.” Step 2: Core Values Identify core values that...
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